Welcome to EuroElite PRIME+ Project
Unlock the Future of Junior Tennis Development
“Don’t be upset by the results you didn’t get with the extra work you didn’t do.” – Chinese Proverb
EuroElite PRIME+ offers a customised training experience tailored to junior tennis players aspiring to compete at the highest levels of junior TE, ITF and USA collegiate tennis. Combining proven training methods with modern innovations, we ensure your child’s tennis journey is exceptional. In PRIME+, players have the unique opportunity to choose their own hitting partners, fostering a highly motivating and productive training environment that will improve your players’ competitive skills immediately… all within their own game style!
Why Choose EuroElite PRIME+?
For almost 25 years, EuroElite has supported Scandinavian junior tennis players by:
- Bridging the gap between local club training and international competition.
- Providing a pathway to collegiate tennis success in the USA.
- Building discipline, teamwork, and sportsmanship.
- Developing the next generation of tournament tennis competitors by bringing them drills and concepts back from active touring trips. Concepts that if followed, result in immediate improvement on closing out matches and giving long-term confidence!
Proven Success Stories
- 5/5 Swedish Davis Cup Team players (2024) are former EuroElite members.
- Many alumni thrive on the ATP Pro Tour or as NCAA players and graduates. WE BELIEVE IN EDUCATION!
Introduction: Listening to Parents and Players
At EuroElite, we believe in constantly evolving to meet the needs of our junior tennis community. After conducting three comprehensive parent meetings, we identified key concerns and suggestions, which have guided the development of the new PRIME+ program. Here’s what we heard and how we’ve responded:
- Costs:Camps and tours were becoming financially burdensome. We’ve reduced costs by 35-40%.
- Flexibility:Players previously had to commit to multiple camps upfront for one year. Now, you can choose and pay for activities every four months.
- Age and Skill Gaps:Camps often mixed players with wide UTR levels and age differences. Camps are now structured to match players more closely by age and skill level (but still leaving room for that “diamond in the rough”:-)
- School Schedules:Missing school on Fridays was a challenge. Camps now begin Friday evenings to minimize school disruption.
- Customization:Parents and players sought more tailored training options. PRIME+ now offers personalized pathways with hybrid options for camps, hits, and tours.
These improvements reflect our commitment to creating a dynamic and responsive program that works for every family and player.
Our History and Philosophy
EuroElite was founded in 1999 to address the “missing link” between international tour-level preparation and local club training. By complementing the work of club coaches with tour-related concepts and collegiate-level rigor, we aim to:
- Enhance players’ abilities to perform internationally.
- Prepare athletes for the rigors of NCAA Division 1 tennis.
- Foster teamwork, sportsmanship, and self-discipline from a young age.
- Provide a supportive, honest, and positive environment where players develop into well-rounded individuals and dangerous but disciplined competitors. Building weapons is a KEY to success on the Tour!
What We Offer
Our training focuses on all aspects of the game, including:
- Decision-making skills
- Tactical awareness
- Momentum change theory
- Shot selections & patterns of play
- Fitness
- Game planning/Goal Setting
- Match-specific mental toughness skills
- Personalized training plans tailored to individual needs, working with home coaches, federations, and academies as a compliment to their training.
Our Programs: Customised Training Options
Choose from a variety of programs based on your goals and schedule:
- Mini High-Performance Camps (MHPC)
- Duration: Friday evening to Sunday afternoon.
- Participants: Max. 12 players per camp which are chosen by our staff by UTR and age group.
- Focus: Tactical match drilling, strategy, and decision-making.
- PRIME Training (Hit/Group) – You choose your own training partners!
- PRIME Hit:Exclusive intense sessions (2-4 players). Players or parents talk with each other to form the groups themselves. 5 hours on-court daily. Cost: SEK 3000/day (coaching fee divided by participants) + hotel and court fees.
- PRIME Group:Small groups (5-8 players) with focused drills. Players/parents form the groups. themselves. 5 hours on-court daily. Cost: As above, with two coaches for optimal training.
- Summer Camps
- Traditional camps (without tournaments) or “Tourna-Camps” aligned with Tennis Europe (TE) events.
- Highlight: Guaranteed entry for EuroElite members in many selected tournaments.
- Structure: Continued training 3.5-4 hours per day guaranteed even after tournament elimination.
- Cost: Average cost is 4850:sek (not including meals/perhaps a small housing top up when in HRT Denmark)
Why Choose EUROElite PRIME+?
- We have a proven track record of success. Our alumni have gone on to play at the highest levels of junior ITF and USA collegiate tennis.
- We are committed to providing our players with a personalized experience of growth both on and off the court.
- We offer a supportive, honest and positive environment… not just having an experience but EVALUATING your experience!
- You choose the players with whom you want to train! In PRIME, the players themselves choose with whom they want to share their 1-2 days of training. This concept guarantees that your player will create the best environment for him/her to grow and INSPIRE them to reach new heights in their tennis journey.
- PRIME Hit is 2-4 players maximum and PRIME Group is 5-8 players maximum… all of whom the parents and players have chosen themselves. Then we find the dates together once you have your group set… easy!
Membership Details to join the New EuroElite:
-
- Start-Up Fee: SEK 2500
- This fee covers:
- Membership for the calendar year.
- Salaries for a one-week mandatory international tour to become a member. This International Tour must be OUTSIDE Scandinavia.
- Requirements:
- Attend at least one international tour annually outside Scandinavia
- Participate in a minimum of two(2) to four (4) training days per year to maintain membership.
- Exclusive Benefits:
- Access to private booking portals and saving you money both on Tours and at PRIME/Camps!
Upcoming Events & Locations for 2025
2025 Camp Locations:
-
- Höllviken, Sweden – PRIME Hit and Group sessions.
- Sandefjord, Norway – Seasonal MHPC camps.
- Hörsholm, Denmark – Summer camps with accommodations.
Featured Tourna-Camps (Summer 2025):
-
- Slovenia TE 14/16 (May)
- Birkeröd, Denmark 14/16 (June)
- Austria JUFA CUP TE 12/14 (July) followed by Austria Youth Cup TE 12/14 (July).
- Waiblingen, Germany TE 16s (July)
- Regensburg, Germany TE 12/16 (August).
Detailed Program Descriptions
- PRIME Hit
- Structure: Players/parents form groups of 2-4 participants.
- Duration: 5 hours on-court daily.
- Cost: SEK 3000/day (coaching fee divided by participants) + stuga cost/meals and court fees.
- PRIME Group
- Structure: Groups of 5-8 players.
- Duration: 5 hours on-court daily.
- Cost: As above, with two coaches for optimal training.
- Summer “Tourna-Camps”
- Combination: Training camp paired with participation in Tennis Europe events.
- Opportunities: Slovenia, Austria, Germany, and more.
- Structure: Continued training even after tournament elimination.
Benefits of EuroElite PRIME+
- Tailored Pathways: Choose your preferred combination of camps, tours, and private training.
- Elite Coaches: Gain insights from experienced coaches with proven track records.
- Proven Methods: Over two decades of tennis development expertise.
- Global Exposure: Experience international tournaments for growth and independence.
Expectations from Players and Parents
- For Players:
- Strong tennis skills and active tournament participation.
- Ability to stay away from home and adapt to new environments.
- Commitment to education and sportsmanship.
- For Parents:
- Flexible and supportive attitude, acknowledging EuroElite as a secondary training provider.
- Willingness to foster independence and resilience in players.
Additional Features and Guidelines
- Age and UTR Matching: Camps are structured to minimize skill-level gaps and focus on player potential.
- Flexible Scheduling: Pay and plan for activities every four months.
- International Exposure: A mandatory international tour fosters independence and growth.
- Affordable Accommodation: New partnerships with hotels and stugas provide cost-effective lodging.
Contact Us
Take the first step in elevating your tennis career. Whether you’re looking for tailored training, competitive tours, or world-class coaching, EuroElite PRIME+ is your partner in success.